Digital marketing isn’t always simple, but it doesn’t have to be difficult, either. If you use these 10 tips to ensure your digital marketing strategy hits the mark, you can increase traffic to your website and conversions on your landing pages by a considerable margin.
1) Be Consistent
Have you ever noticed that most of your favorite brands post regularly on social media? There’s a reason for that: staying consistent is critical to your digital marketing strategy. When your customers know when to expect new content, they start looking forward to it. And when they look forward to it, they’re more likely to check out what you have to say—which means more chances for them to buy your product or service!
2) Know Your Audience
It may seem obvious, but in order to be successful with your digital marketing campaign, you have to know who you’re marketing to. The days of blanket advertising are long gone. You need to build campaigns that speak directly to your target audience—and that’s not as easy as it seems. To get started, ask yourself these questions: Who is my target audience? What values do they hold? What interests them? Where do they spend their time online?
3) Create Quality Content
To establish a digital marketing presence, you need to create quality content that generates engagement. But creating great content isn’t enough – you have to get it in front of people. Do your research, set goals and track your progress so you can make changes when necessary. The internet moves fast, but it still takes time to build a following and audience.
4) Use Visuals in Every Post
Visuals, such as images and videos, are more likely to engage people on social media than text. The best way to make a post stand out is by using relevant visuals. Every time you create a new post, be sure that it has at least one visual component—this might be an image or video. Also make sure that each visual you use has a caption; otherwise your followers won’t know what they’re looking at!
5) Educate Instead of Promote
A surefire way to be instantly unengaging is to spend your marketing time solely on promotion. When you’re trying to get new customers or followers, it’s easy to forget that there are plenty of people out there who know little-to-nothing about your brand. If you focus on education instead of promotion, these folks will come looking for you, which means less work and more growth for your business.
6) Engage with Influencers
There are hundreds of thousands of people who love to talk about and share products related to your business’s category. That’s not just good news—it means you have a great chance of getting these influencers to help promote your product for free. By joining influential communities, reading articles from industry experts, and sharing information with others, you’ll boost your visibility as an industry expert and make new connections.
7) Create a Vibrant Brand Personality
You can be funny, you can be quirky, you can be serious, or you can be all of these things. The important thing is to establish a voice that resonates with your target customer and makes them pay attention to what you have to say. If people stop paying attention then it doesn’t matter how good your service or product is.
8) Focus on One Platform at a Time
It’s tempting to spread your digital marketing efforts across every platform available—Facebook, Twitter, LinkedIn, etc.—but that’s not effective. Focus on one platform at a time and learn everything you can about it before spreading your efforts thin. Get up to speed with each platform as you would with a new program or class; once you’re familiar with each channel and how it works, then expand onto others.
9) Schedule Posts Ahead of Time
There are many different social media networks to post your content on and it can be a full-time job keeping up with everything. Scheduling your posts ahead of time saves you time, but also makes sure that people will see your content when you want them to. If you do choose to schedule your posts, make sure that you set aside at least a few minutes for each network so that you can connect with others and engage in conversations regularly.
10) Review What Works, Then Go Back to the Beginning
It’s easy to get stuck on your branding. You pour hours into creating a logo, perfecting your colors and selecting fonts, then you build an entire website around it. To be honest, that’s an incredible accomplishment—but when it comes to digital marketing success, you’re only one step of many.