A blog is about more than just giving your organization a personality. It’s not just a way to attract and engage with customers in an informal and relatable way (although it does that, too). In fact, Blogging has proven time and time again that it can be the cornerstone of a successful content marketing strategy — which is one of the best ways to generate leads for your sales team.
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- A blog is a cheap way to build authority and credibility.
Blogging is a cheap way to build authority and credibility.
It’s a great way to get your name out there.
You can build authority by writing about topics that you are an expert in. Or by providing useful content on topics that aren’t your specialty but still relate to your niche audience. The key is knowing who the target audience is for each blog post and matching it with something relevant to them. Whether it be a problem they’re facing or something they’d like to learn more about.
By publishing quality content over time, you’ll begin building trust through your blog posts. People will start following you because they’re interested in what comes next!
- Blogging is the most versatile content format on the web.
The second reason why you should start a blog is that it’s the most versatile content format on the web.
You can write about anything, from your industry to your products or services to your customers and even competitors.
- A blog gives your brand a voice, personality and humanizes
A blog gives your brand a voice, personality, and humanizes it in a way no other channel can.
Your content is the most important thing when building your personal brand or business online. It’s what you’re known for and what helps people connect with you. Your blog is an extension of this content, providing more detail on topics that matter to you and your clients alike.
As social media platforms continue to evolve, it’s increasingly becoming clear that the voice behind. Each account matters just as much as the platform itself does. People want to hear from real people who care about their problems and want to solve them through their products or services. Blogging is one of the best ways to do so!
- You can develop long-term relationships
You can develop long-term relationships through blogging and grow your community of readers.
Think about the people you interact with regularly—your customers, colleagues, vendors, partners and more. If you write a blog post about something that interests them or helps them solve a problem they’re having, there’s a chance they’ll read it and take action on it (i.e., share it with others). This can lead to longer-term relationships in which both parties are interested in learning from one another or working together because they have common interests or goals.
- A blog helps you get discovered by prospects
A blog helps you get discovered by prospects at the top of the sales funnel. They’re searching for information about your industry, products or services.
When you are blogging, you can position yourself as an authority in your field. And become a trusted resource for your target audience. This will make it easier for people who need help with their problems to find you on search engines. Such as Google, Bing and Yahoo! Search Marketing Blogs generally rank well on these search engines. Because they regularly provide useful information that people want to read or reference in other venues (like social media). If a prospect runs into one of your posts while researching something related to what they need help with. Then chances are good that they’ll check out more of what’s available from you before making any decisions about working together.