Social Media

A Guide to Use Facebook Chat for Business

It’s no secret that the way people interact with brands has changed. Customers now expect to be able to connect with brands on whatever channel they want, whether it’s via email, SMS or Facebook Messenger. If you don’t keep up with this trend, you may as well say goodbye to your customer base. Luckily, many tools make it easy for businesses to integrate chatbots into their Facebook page so they can start engaging with customers on a whole new level. Explore how it’s done in this guide:

Create a Chatbot

Facebook Messenger for business is a powerful tool that can streamline your customer service, make it more efficient, and usher in a new age of personalization. Chatbots can also be used for non-customer service purposes, such as special offers or other content based on what the user chooses within their preferences.

“With 1.3 billion monthly users and growing, and 20 billion messages exchanged every month between consumers and businesses, Facebook Messenger offers brands and consumers the ideal communication channel for digital-first engagement,” says business analysts at Verintint.

Get the Most Out of Facebook Messenger

Facebook Messenger is a great way to interact with your customers and get the most out of Facebook Chat. You can use the API to create a chatbot and send messages, notifications and links directly from inside Messenger.

Set Up Your Facebook Business Page

First, you’ll need to set up a Facebook business page. You can also set up a personal profile, but if you choose to do so, your business page and personal profile must be separate. This will help ensure that people interested in your brand know which one is the official page for your business.

Integrate Tools into Your Chatbot

You can integrate tools from other platforms into your Facebook chatbot, like SMS to add data from phone messages or email to pull information from an external database. This is an easy way to provide multiple communication channels with customers and give them the flexibility they need to manage their accounts.

Run a Competition or Giveaway

One of the best ways to run a competition or giveaway is to use a chatbot. This will allow you to set up a competition or giveaway easily while still keeping track of who won and whether or not they have responded yet. It’s also easy for customers as they don’t have to make an account on your platform and can respond in the Facebook Messenger thread.

It must be relevant for your business and your customers if you’re planning on running a competition or giveaway.

Get Customer Feedback from Your Facebook Page

Customers now have the opportunity to communicate directly with your business through Facebook Messenger. This is an excellent way to obtain customer feedback on products and services, get questions answered, and more.

The most important thing is to connect with your customers on their terms. They want an experience that’s convenient and personal, and if you can offer that by using Facebook Messenger or any other social media platform, go for it!

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